Explanation of Journalist-Based PR Articles

Our platform also specializes in journalist-based PR articles, a unique form of organic publicity crafted by professional journalists. Below, we outline how this process works and clarify important terms and conditions:  

1. Content Approval Process

   - When clients provide content, it is sent to a journalist for review and rewriting.  

   - The journalist may modify the content significantly to align with their standards and storytelling style.  

   - Once the journalist finalizes and approves the article, we inform the client. In some cases, we may share the rewritten content for review before publication.  

2. No Advance Payment Required (in most cases)

   - As the content requires journalist approval before publication, we generally do not ask for advance payment.  

   - However, in certain scenarios, advance payment may be necessary and we will inform the client if this applies.  

3. No Guarantee of Article Permanency 

   - These articles are published at the journalist's discretion and are considered organic PR.  

   - If the journalist is caught violating their organization's policies, they may face termination and the article could be deleted. In such cases:  

     - No refund will be provided.  

     - No restoration of the article is possible.  

4. Limited Control Over Changes

   - The journalist may make significant changes to the original content to fit their publication's requirements.  

   - In some instances, we may not be able to provide a preview of the final version before publication.  

5. Organic PR Disclaimer

   - These PR articles are known as "organic" because they are crafted and published independently by journalists.  

   - The process involves a degree of risk, as journalists operate under their own professional guidelines and at their own discretion.  

We aim to provide clarity and transparency in our process to ensure clients understand the potential risks and rewards of journalist-based PR.